Rihanna’s new album, “Anti,” has already gone platinum just two days after it’s release.
The singer partnered with Samsung, who gave away one million free download codes for the album, which was released January 27 exclusively on Tidal. Each of these downloads came with a 60-day free trial to the music streaming service.
Within 15 hours all of the codes had been used.
“1 MILLION in under 15 hrs!!!! NAVY R die!!!! Thank u to all my fans and @samsungmobileus,” Riri wrote on her Twitter page.
Jay Z used a similar strategy in 2013 when he released “Magna Carta Holy Grail” for free to one million Samsung users via digital download.
On Friday, January 29, the Recording Industry Association of America announced that “Anti” had been certified platinum.
A deluxe edition of the album with three bonus tracks was released today. You can purchase a copy from iTunes https://itunes.apple.com/ca/album/anti-deluxe/id1079283596?app=itun….Riri celebrated the news with her 55 million Twitter followers.