It looks like a new Eminem visual could be incoming, and it’s looking like a gruesome one. Today (March 28), the rapper unloaded a trailer previewing his video for “Framed,” which is an ultra-controversial cut from his Revivalalbum.
The visual begins with a mock news clip detailing the scene of a grisly murder and Eminem’s escape from an insane asylum. Shortly afterward, we’re taken to the scene of the actual slaughter, and wouldn’t you know it, the rap legend is right there with them. Not a good look for a guy who, on the song, says he was “Framed” for something.
In between clips of the murder scene, we see flashes of a menacing Em rocking a tank top as he sprints toward an unknown person or location. Things just get weirder from there, but we’ll just let you see the rest of the trailer for yourself.
Back when the song first surfaced as Em’s newest album dropped on Dec. 15, 2017, “Framed” was one of the most talked-about track. The part that earned the most attention was the bit where he describes finding Ivanka Trump—who, if you didn’t know, is one of President Trump’s daughters—in the trunk of his car.
“Donald Duck’s on as the Tonka Truck in the yard/But dog how the fuck is Ivanka Trump in the trunk of my car/Gotta get to the bottom of it to try to solve it/Must go above and beyond, ’cause it’s incumbent upon/Me, ’cause I feel somewhat responsible for the dumb little blonde girl,” Em spits on the track. For the record, we don’t see any Ivanka lookalikes in this trailer.
Peep the trailer for Eminem’s “Framed” visual below. Watch Em’s video for “River” when you’re done.