Rap star Jay-Z has signed the first big soccer player to Roc Nation Sports.
Manchester United star Romelu Lukaku inked a deal with Roc Nation and making him the first Premier League player to sign with the agency. Roc Nation will handle all of the global commercial opportunities for Lukaku, who signed with Manchester United in 2017, in a deal worth over $100 million U.S. dollars.
“Roc Nation Sports offers me something nobody else can offer – the unique opportunity to build myself into a global brand while also supporting my growth as an athlete,” ROmelu Lukaku said in a statement issued to AllHipHop.com. “One of the first things I noticed about the agency was the depth of opportunities they create for their clients, be it marketing, media, philanthropy or brand building. I’m very excited to join their impressive roster of athletes and artists, and I look forward to growing alongside the company as it continues to expand internationally.”
Jay-Z launched Roc Nation Sports as a division of Roc Nation in the Spring of 2013 with the objective of elevating athletes’ career on a global scale both on and off the field through marketing and endorsement deals, community outreach, charitable tie-ins, media relations and brand strategy.
Roc Nation also just announced they have opened offices with an international staff in London and Munich, to support their expansion into the international football space, and European sports in general.
“Romelu is an international superstar, plain and simple”, said Michael Yormark, Roc Nation’s President & Chief of Branding and Strategy.
“He perfectly aligns with Roc Nation Sports’ growth strategy across the sport of international football – a one-of-a-kind talent on the pitch, and a smart, engaging person off it,” Yormark continued. “Fluent in five languages and a star for one of the world’s largest sports brands, Romelu is the definition of a renaissance man. We are honored and excited to welcome his entire family into our Roc Nation family.”
Other notables signed to Roc Nation include Andre Ward, Robinson Cano, Skylar Diggins-Smith, Dez Bryant, Jeremy Lin, Kevin Durant and others.