7UP Goes Hip-Hop With 2 Chainz And Sir Mix-A-Lot In New Ad Campaign

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Atlanta hip-hop star 2 Chainz has teamed with 7UP as part of a new integrated campaign which just launched,

The humorous new spot is slated to ramp up during All-Star Weekend and features the rapper sitting on a yacht with a woman on his lap, while drinks are prepared and served.

Reps for the company said they wanted to show all the ways 7UP could be mixed with drinks


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