Cardi lauds Fashion Nova for believing in her success before she was topping charts with hits. “They are always loyal to me. It’s like a friendship now,” she said. “I’m also really proud of them. Their brand has sold so much, and I have sold so much at the same time and it’s like, ‘Yay, we did it!’ We both did it at the same time.” She went on to express her involvement and commitment to the design process sharing, “Every little detail to me matters. I want to make these women look so happy — so radiant, sexy, so corporate and poppin’. I want them to look like they’re wearing Gucci and Prada, but they’re not, they’re wearing my line.”
“We have no doubt that it will sell out in minutes,” said Richard Saghian, chief executive of Fashion Nova. “We’re prepared for the demand and expect the line to be very lucrative. We’ll be looking for more celebrity collaborations as well.”
Read Cardi’s full BoF interview here.